Imaging Projects

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Inner Fitness Product Line

Client:

Inner Fitness Living

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Project:

Designing the Inner Fitness website’s product section required using photography provided by third parties that was functional. One of the goals of the site, however, was to stress that these were products specifically recommended and endorsed by the Rev. Dr. Louise Diana, and tie them to the Inner Fitness brand.

I chose to generate a studio environment in Photoshop that matched the brand colors of the site. This solution also proved helpful in establishing consistency in the product shots provided from a variety of companies. Additionally, I used the 3D Transform in Photoshop to create the box for the VHS tape, as well as some other products on the site.